Blog
How to plan your listing images
Executive summary
Give each listing image one shopper question to answer. Use the main image to make the item recognizable, then sequence supporting images by the decisions a shopper needs to make. Check the finished set on a phone and record when it goes live.
Start with the buying decision
Read reviews and product questions for recurring concerns about fit, size, setup or what comes in the box. Check the answers against your product specifications before writing the brief.
Give each image a distinct job
Use the main image to make the product recognizable. Use supporting images to show scale, demonstrate use and clarify what shoppers receive. Give priority to the questions that matter most for your product.
Review the sequence on mobile
Read it at the size a shopper will see it. Keep labels short and check that important product details remain legible. Record the date you update the listing so you can compare performance over time.
Discuss your listing ↗Frequently asked questions
What should the main image do?
Make the product recognizable at a glance. Check the current main-image requirements for the marketplace and category before finalizing the artwork.
What should supporting images show?
Use supporting images to clarify scale, demonstrate use and show what shoppers receive. Prioritize the questions that affect the purchase decision.